The WHO Global Centre for Traditional Medicine (GCTM) is a knowledge centre for traditional medicine. As part of WHO’s overall traditional medicine strategy, it has a strategic focus on evidence and learning, data and analytics, sustainability and equity, and innovation and technology to optimize the contribution of traditional medicine to global health and sustainable development. At the same time, respect for local heritages, resources and rights is a guiding principle. Now being established with the support of the Government of India, the Centre reflects the WHO Director-General’s leadership vision that harnessing the potential of traditional medicine would be a game changer for health when founded on evidence, innovation and sustainability. The Prime Minister and Government of India are supporting the establishment of the WHO Global Centre for Traditional Medicine in Jamnagar, Gujarat, India, as a global good and in the spirit of Vasudhaiva Kudumbakam: the world is one family.